Ellie Goulding incorporates acoustic and pop into the genre of her music making her style of music unique . This is reflected through her music advert as the medium close up of her depicts natural beauty in that she has natural make up yet with a subtle hint of glamour as shimmery gold glitter lights are used in her hair. The album name the magazine advert is promoting is called ‘Lights’ therefore it could be suggested that the shimmery glitter lights used in her hair are a connotation of the title of her album. The image used on the magazine advert is Ellie Goulding herself, this highlights to the audience that she is promoting herself. It could be suggested that Ellie Goulding is appealing to the male gaze as her pose (hand behind her head and looking into a distance) is seductive which will therefore be likely to attract a male audience. On the other hand the naturalness of the image and the colour gold highlights femininity which is a feature that could attract a female audience as they are able to relate to the features displayed. The overall magazine advert visually looks like it is cluttered yet is mainly overtaken by the image of Ellie Goulding this convention is used to make the audience look twice at the magazine advert. It could be also suggested that the magazine advert links into Ellie Goulding’s song Starry Eyed which is in the album Lights , the video itself contains the same ‘sparkle’ as the album cover which allows the audience to establish a cross reference of the song and the magazine. The colours used throughout the advert are mainly gold and black. The colour gold connotes wealth, superiority whilst black is more formal, and it suggests that these qualities are prominent in her album. The gold colour is also a play on words as her surname ‘Goulding’ is similar to the colour gold.
The typography used in the magazine is a curvy font. This is particularly shown for the letters E and G.  This gives the copy a sophisticated look and helps it to blend in with the rest of the features on the advert. It also makes it different from the rest of the typography used; therefore her name is more noticeable which a useful component as it is likely to stay in the audiences mind when and if they are buying her album. The opinion of this magazine is trusted as it has been rated by important people in the music industry, audience are therefore more likely to purchase the album as they believe it will reflect the opinions of those who know a lot about the music industry. The website for the album is also placed at the bottom of the advert in order for audiences to obtain more information about the album. The idea of cross media marketing is used by advertising the website in the magazine. Having the promotion online as well as in a magazine is an effective way of promoting the album to a mainstream audience; consequently the record label and artist receive more revenue.
The logo of the record label she is signed on to is printed at the bottom of the poster. The company is well known for producing well known artists therefore this makes Ellie Goulding appeal more the audiences.