The back cover of the album uses three main colours. Institutional information is written in white Arial font as is the name of the album. As the background of album back cover is in sepia the white written information stands out. The names of the songs in the album are written in red Arial font, this too amongst a sepia background stands out. The background is a close up of Rihanna’s face. The close up highlights Rihanna’s lips which are full and glossy. This highlights feminism as lips are a female connotation. Rihanna’s eyes also stand out amongst the back of the album cover; this makes her look intent and intriguing a feature that could draw audience’s attention. Women will be able to relate to Rihanna and she is presented as sassy and confidence therefore will seek to imitate and emulate her. The way in which Rihanna is presented could suggest that her target audience is late teens to early adults.