The background of Maroon 5’s Cd album cover is plain black. This emphasises the white typography used in the album name and the band name. The album name is written in Arial font, which gives the album a cover a classy look. This feature also makes the album stand out, which is likely to catch audience’s attention. The band members are shown in a close up of only their faces. Each face is in a different colour. This is significant as it adds a contemporary pop element as the colours are suggestive of pop culture. It could therefore be differed that the music within the album is of a Pop genre. This suggests to the audience that the album consists of modern contemporary music. The album cover as a whole employs simple concepts which come together to create an unusual theme. The classiness and the sleekness of the album suggest that maybe the target audience for the album is adults as it is fairly sophisticated. This is reinforced by the band members  who are themselves of an older generation thus older people are likely to buy the album as they can relate to the artists. The album name ‘Call and Response’ is a play on words as it could suggest that the ‘Call’ is the actual music and the ‘Response’ is the audience listening to the music.